Manage your ads in Ads Manager
Track spend, reach and applicants of your Meta ads, pause or resume campaigns, change budgets and see why an ad isn't delivering.
Open Ads Manager in the menu to see all your Meta campaigns and ad sets.
What you see
- Amount Spent, Impressions, Reach, Link Clicks, Link CTR, Applicants and Cost per Applicant
- A time range (Today, Yesterday, This month, Last month, Lifetime or Custom range)
- A status per ad, for example Active, In review, Learning, Rejected, Not delivering or Needs payment info
Pause, resume or edit
- Find the campaign or ad set.
- Use Pause or Resume.
- Choose Edit to change the name, Budget type (Daily budget or Lifetime budget), budget, Start date and End date, then Save changes.
- Use Duplicate to copy a campaign or ad set.
Ad not running?
Open Why this ad isn't delivering on the ad. Common causes:
- In review: Meta is still reviewing the ad.
- Rejected / DISAPPROVED: Meta did not approve the ad; adjust the creative or text and launch again.
- Needs payment info: add a payment method to your Meta ad account in Meta.
AI Insights
Click AI Insights for an Overall Assessment, a Metric Breakdown and Recommendations for the campaign.
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