Launch your campaign on Facebook and Instagram
In Review & launch you check ads, page, budget, schedule and tracking in one place, then launch. Meta reviews the ads before they start spending.
Before you launch
The Review & launch step lists everything that is still missing, for example:
- Approve at least one creative in the Ads step (open Ads, then Approve creatives)
- Publish the landing page first
- Set a daily budget
- Choose the start and end date
- Choose the Meta Pixel / Dataset that measures applications
Launch
- Open your campaign and go to Review & launch.
- Check Destination, Targeting (locations), Schedule and Tracking. Use Change to fix a part where it is set up.
- Set your Daily Budget and the Start Date and End Date under Schedule & Duration.
- Add or remove locations under Location Targeting.
- Click Launch campaign.
You see "The campaign is launched. Meta reviews the ads before they start running." After approval, the ads start spending the daily budget.
If something fails
- "Meta did not launch the campaign" or Launch failed: open Details, fix the issue and click Retry launch.
- "Your plan's limit of live campaigns is reached": pause another live campaign or upgrade your plan (see "Plan limits").
- With WhatsApp screening, the screening is activated first. If that fails, no ad is switched on.
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